On 16 and 17 July 2013, the Faculty of Management and Economics of Tomas Bata University in Zlín organized a seminar on “Clusters Management and Performance”, which was attended by a number of prominent Czech and international experts.

The first presentation on “Cluster towards European Excellence – Experiences of Cluster Manager” was delivered by Enric Pedros, Cluster Manager of FEMAC in Spain. He shared with the participants his more than fifteen years of experience in managing the Catalan Cluster of Agricultural Machinery. Furthermore, he introduced the cluster origin and development, its members, functioning and forms of funding. The fact that the FEMAC cluster is an example of the best practice is also proven by the Cluster Management Excellence Labels GOLD Award received from the European Commission in 2012. Another important guest and an expert in the field was Zita Zombori, a member of the team for the European Cluster Excellence. In her contribution she discussed the cluster accreditation system in Hungary and the challenges clusters often face. She pointed out the need to support the creation of clusters that lead to the enhancement of Hungary’s competitiveness. Gerd Meier zu Köcker, Director of the Institution for Innovation and Technology in Berlin, gave his presentation in the Wednesday’s morning section. The presentation on “ESCA Benchmarking Approach and Indicators” introduced a model for the evaluation of clusters and emphasized the need for proper management of clusters.

In the afternoon section were performed presentations by an economic expert Petr Zahradník; President of the National Cluster Association, Pavla Břusková; and Dean of the Faculty of Management and Economics, Drahomíra Pavelková. The discussions were held on proposals for evaluating the performance potential and excellence of clusters as part of the national and regional cluster policies that are currently prepared at the Faculty of Management and Economics for certification under the grant Technology Agency of the Czech Republic, OMEGA program.

The two-day seminar was attended by 40 representatives of cluster organizations, public administration and academia.