The 13th FEMAC Strategic Immersion brought together companies, technology centers and agents from the agricultural production means sector to reflect together on the great future challenges of the Catalan agro-industrial sector.
The day included a presentation by Diego Torres on business strategy and family business, as well as the participatory dynamic “Where are we heading?”, moderated by Alberto Pezzi, based on the conclusions of the strategic study of the sector prepared by PwC.
During the working sessions, the participants identified challenges, actions and opportunities related to innovation, competitiveness, digitalization, talent and internationalization, reinforcing FEMAC as a space for collaboration and building a shared strategy for the future of the sector.